Social information and voting
A key feature of many online platforms is social information, which is information about what other people are doing. We recreated this form of social influence in an experiment we conducted at the Ashmolean Museum in Oxford. A description of the experiment and preliminary results are reported in the blog post linked below. Thank you to everyone who participated in our experiment on the effects social information in the Gillray ‘Love Bites’ exhibition on Friday night. Here we explain the background to the experiment, and present the results. Research shows that when we know that other people like something, it [...]